Anerian

You may have heard about a “David and Goliath” story being played out in the media lately. On September 14, 2009, the makers of Monster energy drink sent a cease and desist letter to Rock Art Brewery in Morrisville, Vermont claiming the brewer’s “Vermonster” label on select beers caused brand confusion with its “Monster” energymore

So how do you create brand ambassadors? Two words: C-U-S-T-O-M-E-R. S-E-R-V-I-C-E. Treat your customers as individuals. Respect them. Listen to them. Thank them. Whether it is with a formal rewards program or not, WORDS go a long way. Don’t always be selling!

…The same can be said for our flashy websites, elaborate blogs, and hundreds of twitter apps – be sure you look for and connect with the people behind the text. If we forget who all of this is really for and what these tools really serve to do – connect us with other people – then we will be left with nothing but random noise and a confused expression on our faces. Social Networking is about creating relationships, and not even the coolest widget is a substitute for genuine human interaction – on OR off line.