Anerian

Social networks? Blogs? Websites? Citizen centric services and solutions? Data transparency?
Web 2.0 can mean a lot of different things.  Where do we start? What do we want to get out of this?  Is there a way to measure success?  The reality is that Web 2.0 is unique to every agency.  The goals, objectives and desiredmore

Web 2.0 is the term applied to the fairly recent emergence of a collection of web features that include blogs, social networking sites, collaborative software, and other interactive technologies.  Essentially, they allow individuals to

Imagine having this kind of control over how your products are displayed in a store, or being able to participate in consumers’ discussions about your brand. Twitter allows you to do this and more. So jump in and get involved in the conversation that is social media!

So how do you create brand ambassadors? Two words: C-U-S-T-O-M-E-R. S-E-R-V-I-C-E. Treat your customers as individuals. Respect them. Listen to them. Thank them. Whether it is with a formal rewards program or not, WORDS go a long way. Don’t always be selling!

…The same can be said for our flashy websites, elaborate blogs, and hundreds of twitter apps – be sure you look for and connect with the people behind the text. If we forget who all of this is really for and what these tools really serve to do – connect us with other people – then we will be left with nothing but random noise and a confused expression on our faces. Social Networking is about creating relationships, and not even the coolest widget is a substitute for genuine human interaction – on OR off line.