Anerian

Web 2.0 is the term applied to the fairly recent emergence of a collection of web features that include blogs, social networking sites, collaborative software, and other interactive technologies.  Essentially, they allow individuals to

From its earliest days of the internet, the hopes that it could foster communal experiences have been extravagant.  The actual realities, of course, have often been less than satisfying.  Conan Obrien, describing the utopian future we all hoped the emergence of the internet signaled, once said, “I believe that one day,

Imagine having this kind of control over how your products are displayed in a store, or being able to participate in consumers’ discussions about your brand. Twitter allows you to do this and more. So jump in and get involved in the conversation that is social media!

You may have heard about a “David and Goliath” story being played out in the media lately. On September 14, 2009, the makers of Monster energy drink sent a cease and desist letter to Rock Art Brewery in Morrisville, Vermont claiming the brewer’s “Vermonster” label on select beers caused brand confusion with its “Monster” energymore

…The same can be said for our flashy websites, elaborate blogs, and hundreds of twitter apps – be sure you look for and connect with the people behind the text. If we forget who all of this is really for and what these tools really serve to do – connect us with other people – then we will be left with nothing but random noise and a confused expression on our faces. Social Networking is about creating relationships, and not even the coolest widget is a substitute for genuine human interaction – on OR off line.